Faced with the drastic decrease of the hearing, the Internet search giant, Google wants to help the Senegalese media to explore new ways to develop websites of newspapers and draw additional resources.
officials search engine did know yesterday when Gsenegal held in Dakar, whose theme was "Local Growth, Global Impact '.
Because the Internet erodes the newspaper market in paper, the giant Internet search, Google tries to help the Senegalese press groups also move in this niche to find additional resources.
Therefore, yesterday at a workshop on Internet media, organized under the Gsenegal held for two days at the University Cheikh Anta Diop in Dakar, Google officials have discussed with media owners ways to enjoy the various organs of the countries real opportunities that the Internet offers them yet.
'ads begin running on the Internet rather than traditional media. So, we must work to ensure that newspaper sites are more complete.
And Google provides software to better enrich the newspaper sites, said Google's vice president for Southern Europe, Middle East and Africa, Carlo Assaro Biondo .
Who is that Africa has an advantage over the already saturated Western markets. 'The decline of the hearing is a global trend due to strong competition.
Competition on the Internet in Africa is less strong. So there is real opportunity for the press to position themselves. There is very little content Africa. The world, only 0.2% are African content.
So African newspapers have the opportunity to develop content to be of interest to users in developed countries to derive substantial resources, 'he says.
But to do this, Biondo suggested they move to important topics that might also interest the rest of the world. According to him, selling newspapers on the internet is not the solution. It will rather go to the hearing.
And he said, Google will help by showing what people are looking elsewhere in Africa to push developers to invest in these contents and to make resources additional. 'There are no quick fixes. This is not a subscription that will make a difference. It will not solve the problem. But advertising on the site yes.
The cost of the press is 50 to 60% of physics. It becomes extremely difficult to pass on the internet. With the internet being sold in real time for small quantities.
We are ready to sell to you if you get into the fragmentation of content into different topics of interest to other users around the world. For the more we work on the internet, we sell more ', added the vice-president of Google.
Moreover, to address issues of skills techniques to enhance the tools of Google, the search engine intends to hold three yearly training sessions for the benefit of webmasters logs instead to teach them how to use his new tools.
Seyni DIOP
www.walf.sn
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