It became official on 11 February; Windows Phone equip future Nokia smartphones. The couple has yet to convince that he can make inroads into the market ultraconcurrentiel of high-end phones.
Thunderclap in mobile telephony. The announcement joint made by Nokia and Microsoft this morning made the effect of a small bomb, even if the rumor of the marriage would run for several days. A marriage of reason or madness?
Nokia, the aging leader teams up with Microsoft to make Windows Phone - which has yet to prove itself - the platform for future smartphones .
a time when the iPhone and Android are emerging as clear leaders, like the union, for some, that of the sidekick of the Internet Mobile.
Obviously, the two giants deny it. They think they have above all a common card to play against Apple and Google.
This morning press conference, the CEO of Nokia, Stephen Elop, smiling and frank, explained that " the rules had changed and [that] we are now witnessing a war of mobile ecosystem . Then said the partnership was an opportunity for both companies "to upset the order established in ecosystems .
Exchange technology
For this, a complex exchange of technology will take place between the two brands. Nokia will integrate not only in its Windows Phone smartphones, but it will "contribute to the future of Windows Phone.
Nokia will provide its expertise in hardware design and support languages, while opening Windows Phone to a wider range of price levels, market segments and geographies " said the joint communiqué of the two bosses.
Bing will also be used on all Nokia " devices and services " and benefit from the expertise of the manufacturer in cartography. Nokia Maps will therefore include Bing Maps to enable it to offer services including search and local advertising worthy of the name.
However, this partnership is not exclusive. Microsoft will continue to distribute Windows Phone to other manufacturers ... But according to the Redmond company, through their marriage, Nokia may be different from other terminals to build the most original and unique.
Stephen Elop said that moreover, that the Windows ecosystem Phone takes off, it was just important that competing manufacturers seize it. Remains whether this privileged partnership will please other customers Microsoft!
And now, the next step?
Nokia enters a "transition period " which could be difficult. In this context, Symbian S60 will be gradually abandoned in favor of Windows phone, within two years.
Meanwhile, Nokia is well sell 150 million Symbian phones that do not disappear completely: the S40 version, more modest, is kept in the entry models range.
Moreover, Meego one phone will be launched in 2011. Meego becomes, for Nokia, a search tool to think about platforms and devices for future ... A little blur it all!
Fun: questioned about Android, Stephen Elop has not evaded the question. He admitted to thinking about switching to Android, but it was a problem of differentiation with other brands already using the operating system (OS) from Google. By choosing Android, Nokia apparently would run the risk of being lost in the crowd.
No date was given for the first terminal Nokia Phone running Windows, even if the two CEOs have announced that their respective teams of engineers had " already spent much time together " during a question and answer session with the press. The goal is to go fast. The duo still to convince.
The Exchange did not like this union. The Nokia shares lost 12% just after the announcement, according to the Wall Street Journal. And among tech savvy, the acerbic comments abound, including 01net.
Fans historic brand cry of treason, others watch, mocking, the couple will not achieve much. This is the case of Vic Gundotra, vice president of Google, which two days ago that tweeting " two turkeys are not an eagle .
One thing is certain: we have not heard the last of this unique partnership. Steve Ballmer has suffered during the press conference: "A ttendez you to many ads on our side in the weeks and months ahead . So believe or not?
www.01net.com
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